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Freelance digital creative studio

Freelance Web Design, Social Media Content & UGC

Good brands deserve to look the part.

I’m Isla, a Marketing graduate designing websites, social content and product videos. I combine audience insight with clear design to help people understand your business and take the next step towards an enquiry.

Website designCreative direction, build, mobile and launch
Social media contentFeed design, reels, carousels and one-off content packages
UGC + product contentNatural product-led video, photography, hooks and B-roll
Isla Paterson graduation portrait
Hi, I’m Isla.Marketer, designer and the person behind the work.
Smart Guard Security responsive website design by imaecreatestudio
Website design
Padel Plus social media feed design
Social media content
First Class Marketing graduate
Website DesignSocial Media ContentUGC ContentProduct ShootsCreative Direction
Selected work

The work should do the convincing.

Websites, social content and campaign ideas. Explore the work below.

01 / Website design

Websites built to look established.

A selection of websites shaped around each business and its customers.

More than a nice homepage

A website should make the next step feel obvious.

I design around the questions your customer is already asking, then shape the page so your business feels credible, easy to understand and easy to contact.

See website packages
Website design

Talk about your website
02 / Social media content

Feeds that feel intentional from the first scroll.

Consistent posts, reels and branded visuals, designed to work together.

Content with a point

Pretty is good. Useful is better.

A snapshot of content reaching people beyond an existing audience.

Results-led social content, UGC and creative built to look polished, hold attention and help more people find the brand.

See content packages
03 / UGC + product content

Your product, in everyday use.

Product demos, unboxings and lifestyle content made for social.

UGC capture setup
Vertical-first content, natural lighting and a setup designed for social.
Illustrative UGC filming setup with phone and ring light, not client campaign work
UGC production

Show how your product fits.

Product demonstrations, unboxings, lifestyle videos and product photography. Planned, filmed and edited for your brand.

Illustrative setup, not a client campaign.

UnboxingsProduct demosLifestyle shotsProduct photography
View UGC packages
04 / More selected work

More selected projects.

Explore campaign concepts, brand identities and email design. Select a project for a closer look at the visuals and creative direction.

01 Unmasking AIIBM campaign
IBM Unmasking AI digital project mockup

A campaign built around making AI myths easier to understand through interaction and storytelling. The concept centred on an interactive website and True or False game, supported by social and campaign visuals.

Campaign conceptInteractive websiteGame mechanicSocial visuals
02 HealHubApp + brand identity
HealHub app design project mockup

A fully designed app concept for postpartum support, with an accessible structure, calming visual system and full brand identity developed around easy navigation.

App designUX structureBrand identityLogo design
03 GlossifyBrand identity
Glossify project mockup

A brand built from the ground up, including the logo, typography direction, colour palette and supporting visual applications.

LogoColour paletteTypographyBrand applications
04 Ascott InsuranceEmail marketing
Ascott Insurance email marketing design mockup

A monthly internal newsletter designed to turn company and employee achievements into a clear, branded email communication rather than a text-heavy update.

Email newsletterEditorial layoutInternal commsBrand consistency
05 Padel PlusBrand identity
Padel Plus social media content project mockup

A website-ready case study showing the exact Padel Plus branding and the real social feed, combining the logo suite, secondary badge, palette direction and digital rollout in one seamless presentation.

Logo systemSocial identityColour directionDigital rollout
IBM campaignSelected work 01 / 05

Unmasking AI

A campaign built around making AI myths easier to understand through interaction and storytelling. The concept centred on an interactive website and True or False game, supported by social and campaign visuals.

Campaign conceptInteractive websiteGame mechanicSocial visuals
Click a project to open the full on-site case study.View inside this site

More of the portfolio, presented here in a focused format so the main page stays clean.

Want to see how the wider work fits together?

Explore selected projects
Selected work in motionwebsites, campaigns, branding + content
Smart Guard Security website
Hannah Alexander Aesthetics website
IBM Unmasking AI
HealHub app
Glossify branding
Ascott newsletter
Padel Plus branding
Isla Paterson, freelance marketer and designer
Design meets marketing.
About me

Creative thinking. Clear purpose.

I’m Isla, a freelance designer and First Class Marketing graduate. I help businesses look professional and communicate clearly.

You work directly with me, from first idea to final handover.

Reach the right people.

We start with your audience and the action you want them to take.

Look like one brand.

Your website, social posts and product content share a consistent style.

Leave ready to launch.

You receive finished work and the guidance agreed in your package.

Tell me about your brand
What I do

Creative support for the places your brand gets seen.

Website design, social media content and UGC. Choose one service or combine them for a consistent online presence.

01 / WEB

Website design

A clear home for your business, with thoughtful navigation, mobile layouts and an easy way to enquire.

Design + buildMobileSEO basicsLaunch
02 / SOCIAL◎

Social media content

Your existing photos and footage turned into posts, carousels and reels. Choose design support, ideas and copy, or a fully planned campaign.

Feed designReelsCarouselsContent planning
03 / UGC◉

UGC + product content

New product videos and photographs, planned and produced by me. Filming and photography sit here. Branded graphics belong in social content.

UGC videoPhotographyHooksB-roll
Find your starting point

Clear packages.
The right support.

Choose your service, then the level of support you need.

One-off starting prices in GBP. Your quote confirms scope, timing and the final total. Optional extras and ongoing subscriptions are separate.

One focused scrolling page or a website with separate pages. Choose the space your business needs.

Focused start

Launch

from £500
one-off project1 scrolling page · up to 6 sections

For one clear offer and a simple route to enquire.

  • Supplied branding, copy and imagery
  • Mobile + tablet layouts
Choose Launch
Full package details
IntroductionAboutServicesWorkTestimonialsContact
Example sections on one page

Included in your package

  • Supplied branding, copy and imagery
  • Mobile + tablet layouts
  • Enquiry form + basic SEO
  • Domain connection + editing handover
  • 2 consolidated revision rounds

Deliverables

  • One continuous page at one web address. Menu links jump between sections, rather than opening separate pages.
  • Example: Introduction, About, Services, Work, Testimonials and Contact.
  • Squarespace design and build. Page title, description, heading structure and image alt text included.

Your input

  • Your logo, colours, fonts, final copy and suitable images.
  • Access to your Squarespace account and domain settings when needed.

Revisions and usage

  • Two combined feedback lists refining the agreed direction.
  • A handover showing you how to edit your site. Delivery date agreed before booking.

Optional extras

Domains, platform subscriptions, paid tools, full copywriting, ecommerce and custom integrations are quoted or paid separately. You supply any required legal wording. New pages or a replacement design brief change the scope.

More support

Premium

from £1,250
one-off projectUp to 8 separate pages

For a wider service range and space to publish more content.

  • Signature essentials + individual service pages
  • Search-topic plan for up to 8 pages
Choose Premium
Full package details
HomeAboutServicesService 1Service 2WorkInsightsContact
Example separate pages

Included in your package

  • Signature essentials + individual service pages
  • Search-topic plan for up to 8 pages
  • SEO titles, headings, alt text + internal links
  • One blog or portfolio setup with 2 entries
  • 3 revisions + 30-day launch support

Deliverables

  • Example: Home, About, Services, two service pages, Work, Insights and Contact.
  • One blog or portfolio index sits within the eight-page total. Includes one reusable entry layout and two initial entries from supplied content.
  • Search setup: agree a relevant search topic for each page, refine titles and descriptions, check heading order, descriptive URLs, image alt text and internal links.
  • With account access: connect Google Search Console and submit the existing Squarespace sitemap. This is a one-time setup, not an ongoing SEO campaign.

Your input

  • Your branding, approved copy, photographs and any initial article or portfolio content.
  • Your service locations and customer questions inform the search-topic plan. Account access is needed for Search Console.

Revisions and usage

  • Three combined feedback lists and an editing handover.
  • 30 days after launch for fixes and handover questions. Rankings, traffic and indexing dates are not guaranteed.

Optional extras

Domains, platform subscriptions, paid tools, full copywriting, ecommerce and custom integrations are quoted or paid separately. You supply any required legal wording. New pages or a replacement design brief change the scope.

Website extras

Domains, platform subscriptions, paid tools, full copywriting, ecommerce and custom integrations are quoted or paid separately. You supply any required legal wording. New pages or a replacement design brief change the scope.

Need a different mix? Tell me your priorities for a tailored quote.

Not sure which fits?

Choose 8, 12 or 15+ content pieces. We agree the mix of reels, carousels and static content around your goals before work begins.

Focused start

8 Content Pieces

From £250
one-off project8 content pieces

A focused batch for your current priorities.

  • A flexible mix of reels, carousels and static content
  • Agreed with you before work begins
Choose 8 Content Pieces
Full package details
You provide

Your goals, brand details and any imagery, footage or developed ideas you have.

I create

The agreed content mix, designed and edited for your brief.

Included in your package

  • A flexible mix of reels, carousels and static content
  • Agreed with you before work begins

Deliverables

  • 8 content pieces, split between reels, carousels and static content to suit your goals.
  • We agree the format mix before work begins.

Your input

  • Share your goals, brand details and any imagery, footage or developed ideas.

Pricing

The final quote depends on content formats, editing requirements, creative input and whether assets need creating. Supplying ready-to-use assets or ideas may mean less production work. Greater creative direction, original content or complex editing may cost more.

Best Value

15+ Content Pieces

From £425
Save £40+ compared with the 8-piece rateone-off project15+ content pieces

Best value for a regular flow of content.

  • A flexible mix of reels, carousels and static content
  • Agreed with you before work begins
Choose 15+ Content Pieces
Full package details
You provide

Your goals, brand details and any imagery, footage or developed ideas you have.

I create

The agreed content mix, designed and edited for your brief.

Included in your package

  • A flexible mix of reels, carousels and static content
  • Agreed with you before work begins

Deliverables

  • 15+ content pieces, split between reels, carousels and static content to suit your goals.
  • We agree the format mix before work begins.

Your input

  • Share your goals, brand details and any imagery, footage or developed ideas.

Pricing

The final quote depends on content formats, editing requirements, creative input and whether assets need creating. Supplying ready-to-use assets or ideas may mean less production work. Greater creative direction, original content or complex editing may cost more.

One-off batches

Packages are flexible. Your quote depends on the format mix, editing, creative input and assets needed. Supplying imagery, footage or developed ideas can reduce production work. Original content, greater creative direction and complex edits may cost more.

Need a different mix? Tell me your priorities for a tailored quote.

Not sure which fits?

New product or lifestyle videos and photographs, planned and made by me for your brand to use.

Focused start

UGC Essentials

from £275
one-off project2 videos + 5 photographs

A useful first collection for one product.

  • Two agreed video concepts
  • One hook and call to action per video
Choose UGC Essentials
Full package details
V1V2
0102030405
Illustrative bundle, not client work

Included in your package

  • Two agreed video concepts
  • One hook and call to action per video
  • One product or a small related set, in one setting
  • 1 consolidated edit revision round
  • 3 months of organic social usage

Deliverables

  • 2 edited vertical videos, 15–30 seconds each, from 2 agreed concepts. 5 edited product or lifestyle photographs.
  • Captions or on-screen text where appropriate. Each base video includes an opening hook and call to action.
  • A hook is a video’s opening. An extra hook is an alternative opening for an existing video, not a new full video concept.
  • UGC statics are edited photographs. Designed promotional graphics belong in social content.

Your input

  • Your product details, approved claims, brand guidance and intended use.
  • One creator and one agreed production batch. Your quote confirms shipping arrangements, product availability and feasibility before booking.

Revisions and usage

  • 1 consolidated edit revision round within the approved brief.
  • Three months of unpaid use on your brand’s own social channels from final delivery. Paid ads and other uses need separate written permission.
  • Reshoots needed because I did not follow the approved brief are corrected. Client-requested changes after approval receive a separate quote.

Optional extras

Paid advertising, partnership ads, exclusivity, raw footage and extended usage require a separate quote. Travel, studio hire, specialist props, additional talent and product shipping are separate. No posting to my personal audience or performance guarantees.

More support

UGC Campaign

from £725
one-off project6 videos + 12 photographs

A coordinated collection for a product campaign.

  • Campaign plan, shot list + suggested sequence
  • 3 extra opening-hook variations across the package
Choose UGC Campaign
Full package details
V1V2V3V4V5V6
010203040506070809101112
Illustrative bundle, not client work

Included in your package

  • Campaign plan, shot list + suggested sequence
  • 3 extra opening-hook variations across the package
  • Up to 3 related products and 3 simple settings
  • 2 consolidated edit revision rounds
  • 3 months of organic social usage

Deliverables

  • 6 edited vertical videos, 15–45 seconds each, from 6 agreed concepts. 12 edited product or lifestyle photographs.
  • Captions or on-screen text where appropriate. Each base video includes an opening hook and call to action.
  • A hook is a video’s opening. An extra hook is an alternative opening for an existing video, not a new full video concept.
  • UGC statics are edited photographs. Designed promotional graphics belong in social content.

Your input

  • Your product details, approved claims, brand guidance and intended use.
  • One creator and one agreed production batch. Your quote confirms shipping arrangements, product availability and feasibility before booking.

Revisions and usage

  • 2 consolidated edit revision rounds within the approved brief.
  • Three months of unpaid use on your brand’s own social channels from final delivery. Paid ads and other uses need separate written permission.
  • Reshoots needed because I did not follow the approved brief are corrected. Client-requested changes after approval receive a separate quote.

Optional extras

Paid advertising, partnership ads, exclusivity, raw footage and extended usage require a separate quote. Travel, studio hire, specialist props, additional talent and product shipping are separate. No posting to my personal audience or performance guarantees.

Usage + production extras

Paid advertising, partnership ads, exclusivity, raw footage and extended usage require a separate quote. Travel, studio hire, specialist props, additional talent and product shipping are separate. No posting to my personal audience or performance guarantees.

Need a different mix? Tell me your priorities for a tailored quote.

Not sure which fits?
Client feedback

The work matters.
So does the experience.

Website design, branding and creative support. In my clients’ own words.

A little structure. Lots of creativity.

From idea
to launch.

Your ideas, my creative input. Here’s how we bring everything together.

Made with you.
Made for your brand.
THE CONVERSATION01

First, a hello.

Tell me about your brand, your ideas and where you want to go. We’ll talk goals, budget and timing.

Starts withYour ideas + a friendly chat
THE DIRECTION02

Find your feel.

We agree the creative direction and a clear plan, with the scope, price, schedule and revisions confirmed.

Next upA direction we both love
THE CREATIVE PART03

Make. Refine. Repeat.

I bring the ideas to life. You share your feedback, and we work through the details together.

Taking shapeYour brand, with personality
THE BIG MOMENT04

Hello, world.

Your website goes live or your finished content lands in your inbox, with a clear handover for what comes next.

Ready to goSomething you’re proud to share
Before we begin

Your questions, answered.

Select a topic to see the questions.

Ask me something else
01 / Website design

Your site, from build to handover.

Will I be able to edit my website?

Yes. Your handover covers everyday updates. We agree the platform and editable areas before the build.

What do I need to provide?

Your logo, service details and photos. We agree who supplies any missing text or imagery.

Are domains and hosting included?

These are separate ongoing costs. Your quote explains platform fees and any paid extras.

Will my website work on mobile?

Responsive design is included in the website packages, with layouts adapted for phones, tablets and desktop.

Start a project

A good project starts
with a conversation.

Share your idea. I’ll help you choose the next step.

LET’S WORK TOGETHER

Your brand.
Your ideas.
Our next project.

Share what you have in mind. I’ll help you choose the right service and a clear next step.

A short brief is plenty to get started.

YOUR PROJECT BRIEF

Name, email, at least one service and a budget for each are required.

What would you like help with?

Choose one, a combination, or all three.

Your enquiry, at a glance

Each budget is a separate allocation for that service.

Select a service to start your summary.

Submit your brief through our secure enquiry service.

Your information is used to respond to your enquiry.